Why is Shopify so popular for ecommerce?
What makes Shopify the ideal e-commerce platform for scaling your brand to $1 million per year?
The following are the main reasons:
1. Simple to set up e-commerce store
Shopify provides an easy approach to quickly build an online store without the hassle of infrastructure and development expenditures that self-hosted platforms such as Magento can incur. The admin interface is sleek, user-friendly, and relatively intuitive because all of the functionality are sensibly grouped. You may also find thorough documentation and video instructions on the Shopify website. All you’ll need is a marketable product.
2. You don’t have to be technical to open a Shopify store
There’s good news! To open a basic Shopify store, you don’t need any technical knowledge; Shopify provides all software and hosting. This not only makes getting started easier, but Shopify’s hosting is likely to be quicker and more secure than you could achieve on your own, and it will easily handle any traffic spikes you may experience. Shopify handles all software upgrades as well. So you can concentrate just on marketing and not on technical concerns, which is fantastic.
3. Safe & smooth transactions
Whenever you manage an eCommerce shop, you will be dealing with sensitive information such as credit card details as well as agitated customers. This means your website must be quick, safe, and always available. One of the most significant advantages of a hosted solution is its reliability. Shopify will handle all server maintenance and upgrades for you, ensuring that your store and shopping cart are always available and that pages load quickly.
SSL certificates can be activated in your store to encrypt all data and send it over a secure connection, and Shopify will handle PCI compliance for you (required when you deal with credit cards).
With mobile visits to websites outnumbering desktop visits, having a mobile-friendly website is now a requirement, not an option.
Shopify is aware of this, fortunately. Shopify’s themes are all mobile friendly, and the platform provides a free built-in mobile commerce shopping cart, so your store will look fantastic on any device, and your customers will be able to shop whenever and wherever they choose.
You can also manage your store on the road with free iPhone and Android applications.
5. Customizable store
In addition to the 160 themes available in the Shopify Theme Store (both free and paid), which are all mobile responsive, there are hundreds more on sites like ThemeForest. By altering the code, each theme may be entirely customized. So it’s simple to create a gorgeous and unique online store that matches your company identity!
6. Customer service is available 7 days a week, 24 hours a day
Shopify prioritizes customer service. They are accessible 24 hours a day, seven days a week, and have a rapid response time, guaranteeing that your company is never left alone. You may reach them through email, phone, or live chat. There are also a number of community forums, extensive documentation in the Shopify Help Centre, and a number of sophisticated Shopify University guides available.
7. Lots of Shopify apps to increase functionality
The Shopify app store is a treasure trove of functionality that you can incorporate into your business. You may add reviews, loyalty programs, customer wishlists, acquire in-depth analytics, print labels and packing slips, interface with accounting software, shipping programs, and social media sites, and so on. There are over 1,500 apps to pick from, so whatever you want to do, there’s probably an app for it. While many are free, more than half need payment.
Shopify apps help you increase your store’s functionality while saving on app development cost.
8. Tools for SEO and marketing
It’s all well and good to have a lovely online shop, but if no one visits, you’ll be closing up shop in no time. Shopify’s sophisticated Search Engine Optimization (SEO) capabilities will help your website rank higher in search results, making it easier for customers to find you. You may also use advanced analytics to determine where your clients are coming from and adjust your marketing accordingly. You might wish to hire an SEO company to help you.
You can find a wide selection of marketing options in the app store, including social network integration, product reviews, and email marketing. Shopify comes bundled with the option to create discount codes. At the following level, gift certificates are available. All of the themes have social networking icons. Shopify Kit was created to assist you if you’re feeling overwhelmed by digital marketing and the time it can take. It functions as a virtual employee, recommending and carrying out marketing duties based on your items, target demographic, and store performance.
9. Recovery of abandoned carts
What happens if a customer places an item in their shopping cart but leaves without purchasing it? Over two-thirds of potential buyers, according to data, will do so. Shopify has an abandoned checkout cart recovery service, which tracks and contacts these potential customers to urge them to complete their purchase; it’s a simple way to possibly improve revenue.
10. Own payment processor
Shopify has dozens of payment channels integrated, but it also has its own Stripe-based payment gateway. You will not be charged any transaction fees and your credit card fees will be reduced if you utilize this option. It can also be used without a merchant account.
So, what sets Shopify apart? Flexibility and trustworthiness! These important characteristics enable Shopify businesses to scale up quickly, with lower expenses than other CMS and a platform that is regularly updated and improved over time.
Shopify is a simple to use, open source e-commerce platform that allows you to sell and distribute your products all over the world by simply selecting the monthly plan that best meets your needs.