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10 Ways to Drive More Traffic to E-Commerce Stores Using Non-Traditional SEO Strategies

Every visitor that comes to your website is unique, bringing along with them their own life experiences and perspectives that change the way they view your site and its content. It then becomes a priority to identify different buyer personas for your e-commerce site. You need to determine what makes them tick, learn their behaviors, and discover their inner motivations. Through the years, experts have identified psychological triggers that can be used to boost sales on your website. When combined with the right SEO strategies, you can generate more traffic which in turn, results in conversions.

If you want to build a website that reflects the persona of your buyers, here are strategies that you should implement sooner than later.

1. Create Dynamic Meta Descriptions

The meta description is found below a title page in SERPs. Although search engines like Google do not analyze the content of meta descriptions, your customers do read them. Apart from the title and the URL, the meta description is the only information that potential buyers learn about your site before they finally decide whether to visit your site or otherwise.

With tight competition, you need to find ways on how to create unique and engaging content for your target audience. If you do not have the financial capacity to invest in creating unique content for every web page, you may instead perform thorough research to create one for your small e-commerce site. You may also use programs that can automate meta descriptions for your site. These programs use codes that create unique meta descriptions and uploads them automatically. Over time, you will be able to boost organic click-through rates by developing a unique and relevant meta description for your site pages.

2. Incorporate Pagination Elements to Category Pages

On your category pages, the last thing that you want is to force users to load everything all at once and then scroll through a lengthy list until they finally choose something they want to purchase. To solve this issue, experts recommend breaking up the category into digestible pages with a brief portion of the listings, containing 20 to 50 items per page. While this enhances user experience, this technique may also have negative implications on your e-commerce optimization as search engines such as Google will be unable to identify which specific page to display in SERPs.

By adding SEO pagination elements combined with tags, this will enable Google to associate pages with each other.

3. Build Community Influencer Status

In this day and age, it’s next to impossible to rank for relevant keywords if you aren’t a legitimate authority in your chosen niche. If you want to succeed in selling your products and services, you need to develop strong and meaningful connections to your community. Join the most respected online forums and aggregators in your niche and find ways to make yourself worthwhile to them.

Proceed with writing guest posts and answer inquiries to become an expert. Once you have attained the expert level, you may then share your expertise to the rest of the community, and in extension, your target audience. The links, content, and trust that you have built will increase traffic to your site over time.

4. Utilize Schematic Markup

Schematic markup is an effective but underused SEO tool for e-commerce sites. They are short code snippers that improve your results through strategic placement of star ratings and price tags direct in Goggle SERPs. Although schematic data does not impact ranking factors directly, they are visually appealing that features crucial details to potential customers and may boost your click through rate as well.

Integrating schema markup code on your website is a powerful tool as it enables Google to conduct more efficient search results, which in turn positively impacts your click through rate.

5. Links

Search engines utilize a variety of signals to rank sites. For instance, Google includes link value into their complex algorithm. Search engines always rank sites that places priority on a good balance between the quality, quantity, and relevance of incoming links.

Search engine still checks the volume of your links. It analyses the connection that you have built with potential partners, the number of guest blog posts, and the creation of valuable and shareable content that people link to. In terms of quality, search engines give high value to domains that end in .edu and .gov than the standard .com. You need to generate lins from credible sites. By rule, the more impressive the domain, the more more impressive the link value.

Search engines mitigate the risk of link spamming by taking into consideration the relevance of the referring website. If your online retail store has thousands of inbound links but from random and unrelated sites, those links do not put any value on your site altogether.

6. A Well-Planned Architecture Depth

Simplifying the depth of your website’s architecture can improve the rankings of your core category pages by strengthening overall site equity. For e-commerce SEO, the best strategy is to build a horizontal architecture that limits the depth of pages that search engines need to synthesize in order to identify and properly isolate categories.

It is commonplace to find this type of architecture for e-commerce sites:

Home > Category > Sub-Category > Family > Brand > Product

While this rugged layout makes sense for e-commerce sites, it ultimately buries smaller categories, since smaller categories create a new branch, hence making it less likely for search engines to rank these pages.

It is therefore crucial to create a shallow site architecture, with most web pages located in one or two subcategories only. This will increase the value that search engines assigns to each web pages.

7. Clean Up the HTML

HTML is essentially a combination of codes and other important elements within your site that tells visitor’s browser how to display the content of your e-commerce site. Search engines utilizes HTML to process the value of your content and how they should be displayed to visitors.

Without HTML, customers will see a blank screen or a mumble jumble of texts. Elements such as title tags, meta description, and headers tell visitors what your page is about, how to navigate your site, and direct how to find relevant information.

Review your HTML and make sure it is updated. An outdated and bulky can do more harm than good to your business.

8. Create a Solid Content Marketing Campaigns

Content marketing is valuable. Almost half of digital marketers reveal that blogging is their number one strategy of generating traffic. Consequently, majority of visitors prefer to learn more about the company through unique articles than other forms of advertising. Lastly, up to 70% of consumers feel more confident doing business with a brand that has a solid content marketing in place.

It is through articles that business owners can incorporate keywords and build more backlinks over time. Since you cannot stuff keywords on your product and category pages, you can carry over strategic keyword placement on blog entries instead.

9. Link Building for E-Commerce Shops

The two crucial ranking factors that search engines like Google looks at are content and links. Backlinks of high-authority domains on your website leads to improvement in your rankings more than any other ranking factors. Backlinks, an off-page SEO strategy, is more complex and time-consuming than implementing simple tweaks on your e-commerce instead. In this technique, it’s imperative to collaborate with bloggers and other website owners to acquire links from authority sites.

10. Measure SEO Performance

Proper reporting and analytics are crucial SEO elements, both of which are unvaluable to boosting overall marketing strategies. Effective reporting showcases in-depth understanding about the following elements:

  • Identify appealing content
  • Identify the part/s of the website that suffers from most UX issues
  • Identify which pages are most and least visited, and reasons why
  • Identify SEO changes that resulted in improved rankings
  • Identify the keyword style that should be run in the future

Through regular monitoring and reporting, it will become easier for you to implement on-page and off-page SEO strategies that will improve the traffic and conversion in the long run.

As SEO is rapidly evolving, as a business owner, you need to adapt fast to give your website the edge it needs to succeed. It’s always a good idea to adhere and implement SEO fundamentals, including content creation and copywriting. Experts also recommend staying updated with the latest trends as they are proven to be just as effective as backlinks, site speed, and schema marks.

You don’t need to become an SEO expert to increase traffic and conversions. The first step is to understand SEO basics, and you’ll see a huge difference in your e-commerce site click through rates, engagement, and overall rankings.

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