Remarketing is a popular marketing strategy right now, and it is attempting to grab a potential customer a second, third, or fourth time.
It works by using cookies, which are stored in the browser of a website visitor, to track him down and find the precise things he was browsing for. Once you have such data, you can create highly segmented ads that only show the things or services that the user is interested in.
How to Choose Your Remarketing Platform
Remarketing should be chosen based on your business’s individual requirements. There is no one-size-fits-all remarketing solution, as some are tailored to small enterprises with low traffic and others to international corporations.
What matters most is that you set a budget and hunt for solutions that fit inside it. It’s probable that your budget will grow over time, and you’ll be forced to upgrade to a higher-volume platform. However, it is preferable to begin gently and gradually.
This selection must always keep your target audience in mind. If you sell things that are appropriate for Instagram users, you should choose a remarketing platform that is Instagram-friendly.
Do a lot of research before making a decision, and if the solution offers a free trial or some free services, take advantage of them to see whether it is a good option and if the quality-price ratio is appropriate.
However, if you want to accurately measure the success rate, retargeting ROI can take months. As a result, jumping from one solution to another merely because you don’t see the outcomes you want in the near term is not suggested. Before you decide to try another remarketing option, give it some time.
8 Remarketing Platforms to Drive Online Sales
Let’s dive in and take a look at the best remarketing platforms on the market.
- Network: Google, Yahoo, Bing, Twitter, Facebook, OpenX, Rubicon, etc
- Services: Web, Facebook, CRM, Audience, Search, and Dynamic Retargeting
- Pricing: DIY packages start at $500/month for Facebook and Web Retargeting. Managed Service includes additional packages that start from $1000 to $5000/month minimum
ReTargeter offers a diverse range of remarketing solutions for high-volume websites. Choose from options for the web, Facebook, CRM, Audience, Search, and Dynamic Retargeting.
Advertisers can use Site Retargeting or Retargeting for Facebook for sites with fewer than 40,000 unique visitors per month. CRM Retargeting solutions, a Custom Audience tool, and the services of a dedicated account manager are available for websites with more than that number of visits.
ReTargeter’s advantage is that they offer a range of methods to pick from. For example, while running a Facebook Retargeting campaign, you can leverage their CRM retargeting tool for contact/list-based remarketing goals.
To pinpoint your brand’s users, audience retargeting uses demographics, regional information, interests, and contextual data. Starting at $2500 a month, it can be quite costly, but a more targeted approach brings in more conversions.
2. Google AdWords Remarketing
Visit Google AdWords
- Network: Google Display Network, YouTube, Mobile Apps
- Services: Standard, Dynamic, Mobile Apps, Search Ads, Video, and email list remarketing
- Pricing: Free setup. No minimum spend required. Charges on CPM, CPC, or CPA
Starting a remarketing campaign with Google is simple for marketers who already have an Adwords account. You can retarget your audience when they visit Google Display Network/Google Adsense sites, watch YouTube videos, or utilize Android apps using Adwords’ retargeting service. Google has three pricing models: CPM (Cost Per Thousand Impressions), CPC (Cost Per Click), and CPA (Cost Per Acquisition).
To begin retargeting with Adwords, there are no additional expenses for a minimum spend or a set-up fee. You also get access to 24/7 assistance if you have any questions. For businesses new to advertising and testing the waters for remarketing, Google Adwords is an excellent place to start.
- Network: Google, Yahoo, Bing, Twitter, Facebook, Instagram, AdBrite, OpenX Market, RightMedia, Appnexus, etc.
- Services: Web, Twitter, Mobile, Facebook, CRM, Instagram, dynamic, email marketing, and AdRoll Prospecting
- Pricing: Free setup. No minimum spend required. Charges on CPM
Google, Facebook Exchange, Yahoo, Bing, and Twitter are just a few of the advertising partners Adroll offers access to. Imagine the amount of the audience you can reach on the platform, which accounts for almost 95% of the internet.
It has a CPM pricing strategy, and the company feels that CPM combined with a no-minimum-spend model maximizes the benefits for advertisers, as mentioned on their help website. They propose starting with a $25 budget and working your way up from there to determine how much money you’ll need for your campaigns.
Adroll’s user interface is a huge bonus for advertisers. It’s easy to use, and marketers can utilize the dashboard to undertake consumer segmentation, ad management, and report generating.
4. Perfect Audience (Now SharpSpring)
Visit Perfect Audience
- Pricing: Free 14-day trial. Free setup. No minimum spend required. Charges per CPM
- Services: Mobile App, Cross-Device, Display, Partner, Dynamic Product, Hubspot, Twitter, Facebook Exchange, and News Feed Remarketing
- Network: Google, Yahoo, Bing, OpenX, Rubicon, Facebook, Hubspot, Twitter, Appnexus, Pubmatic
If you manage a small-to-medium-sized business and want to learn more about remarketing tactics to boost sales, Perfect Audience is the place to go.
Consider collaborating with your brand partners to reach out to a new group of customers. The Partner Retargeting solution from Perfect Audience serves ads to your partner’s audience list. It’s the best way to draw attention to your brand partnership while also allowing you to gain new customers.
Once you’ve determined which sites are converting well and which aren’t, you can use the domain blacklisting feature. By doing so, you can ensure that your advertising dollars are well spent.
5. Facebook Retargeting with Custom Audiences
Visit Facebook Ads
- Network: Facebook
- Services: Facebook Retargeting (in-app and browser, newsfeed and right section ads)
- Pricing: No minimum spend. Charges per CPC/CPM.
Consider creating Custom Audiences on Facebook if you’re already running Facebook Ads but want to increase conversions. Create a Facebook pixel and embed it on your website to create a custom audience.
You can build a distinct list for audiences who have viewed a certain page on your website or a more encompassing ‘website visitor’ category with Custom Audiences. When the pixel detects 20 or more clients, your list will be ready to utilize.
You can develop one based on your email subscription list and mobile app users, in addition to website visitors.
Facebook Ads now allows you to create a Lookalike Audiences list. It will assist brands in attracting new customers who are similar to their current audiences. Create an ad, apply it to your unique audience, and start re-engaging customers when you’ve gathered a list of visitors.
Visit Twitter Ads
- Network: Twitter
- Services: Twitter Retargeting (followers, conversions, video view, tweet engagement, app engagement)
- Pricing: No minimum spend. Price depends on your budget and bid.
Hubspot, Krossover, and New Relic have all reported better engagement and conversion rates, as well as lower CPAs, according to Twitter (cost per customer acquisition).
Another approach to leverage Twitter’s Tailored Audiences feature is discussed by Social Media Examiner. Begin by looking for Twitter usernames of people that fit your target demographic. After that, run an automatic search of your main list of users’ followers and who they follow.
You’ll be able to increase your list with a larger group of folks who share your interests this way.
Following the collection of Twitter usernames, SME recommends segmenting your audience into smaller groups, such as by geography or weather. Start developing tailored ads for each category after you’ve established your audience list, and then execute the campaign.
It’s worth noting that Twitter users can choose to be ad-free. Just in case, add other usernames to your list.
7. Exact Drive
Visit Exact Drive
Network: Facebook, Google, Yahoo, Bing, Hubspot, etc
- Services: Facebook, Dynamic, Standard, and Search Retargeting
- Pricing: Advertisers with more than $5000 USD spent each month get more features such as dedicated account manager and monthly customized reports. Pricing models are CPM and CPC.
Exact Drive is a self-serve advertising technology that enables retargeting on the web, Facebook, and Google.
In a thorough write-up on retargeting, the company gave tips on how advertisers may better their remarketing campaigns. Proper target segmentation, tailored ad development, and the use of first-party data are just a few of the factors to consider. Aside from this, Exact Drive suggests experimenting with your advertisements and providing a good landing page for your audience.
Exact Drive has a robust portfolio of search retargeting clients, including some of the industry’s most well-known brands.
To get the most out of your SEM efforts, use search retargeting. To detect potential clients, the solution keeps track of search phrases. Unlike traditional retargeting, which involves re-engaging clients who have already visited your site, this solution allows you to promote your brand to new buyers who have expressed interest in your industry.
8. SiteScout (Now Basis)
Network: Google, Yahoo, Bing, OpenX, Rubicon, Appnexus, Pubmatic, etc.
- Services: Mobile and Web Retargeting
- Pricing: Free to sign up but requires 500USD minimum deposit. Charges per CPM but has an auto-optimization feature where you can set CPC or CPA goals.
Sitescout’s extensive selection of advertising DSP (Demand-side Platform) solutions includes retargeting.
Create an audience list, obtain the pixel, and place it on the landing page of your website. When someone visits the landing page, the list will be updated. Before conducting a retargeting campaign, Sitescout suggests having at least 1000 people on your list. Before you can create a large enough audience list, it will rely on how much traffic your site receives.
Your audience list for mobile retargeting campaigns will be based on Device IDs. To begin collecting device IDs, either submit a list or use SiteScout’s Audience Capture function on your mobile app.
As you can see, there is a remarketing platform that will work for you regardless of your niche or site size. There are a plethora of remarketing choices available, and based on your individual requirements, one of the platforms listed above might suffice. So create a campaign, start developing your list, and begin remarketing!