If you want your online business to thrive and succeed, it’s crucial to implement smart tactics for your online shop. Digital marketing presents the most effective means of reaching your target audience. If you are looking for creative marketing ideas for your ecommerce site, you’re at the right place. In this post, we’re dishing out marketing tactics that will help you generate more leads and increase your sales. Let’s get started!
1. Create an Engaging Web Design
If you want to succeed in the digital market, you need to be able to present an attractive eCommerce site. Of course, the quality of your products and customer service are crucial to your success. However, customers intuitively base their decisions on whether to engage with an online store or otherwise base on web design. Lousy or boring layouts will not reel in customers no matter how good your offerings are.
An attractive web theme and layout is equivalent to revenues. Content management systems feature standard templates and customization options, so you can create a design or theme that is uniquely yours. Premium web templates worth trying out are Astra, Flatsome, Porto, and Striking Dash, to name a few.
2. Initiate Flash Sales
A flash sale features discounts and new promotions for a short period of time. The quantity of hot deals during flash sales are limited which translates to huge savings for customers. Customers are more likely to purchase during flash sales, as impulsive shopping behavior kicks in.
Offering flash sales from time to time is a good marketing tactic if you want to sell the remaining stock from previous seasons or for underperforming items.
3. Give Away Complimentary Samples and Discounted Products
Free samples and low-priced products are excellent tools if you want to build trust and loyalty with your customer base. Offer free samples of your key products for the price of shopping or you may offer your quality products at affordable process instead. These are smart strategies for products that are typically purchased in bulk., perishable goods, and items that need to be replaced soon.
4. Create an Inspiring About Us Page
Potential buyers visit the About Us page of your site as you’ve already piqued their interest. The About Us page is the perfect place to showcase your aspirations as an online merchant. It should also include all crucial information about who you are, and your mission, vision, and testimonials from partners and customers. This is a space on your online platform where you can freely list down your achievements and proofs of excellence as a business.
In the About Us page, do not forget to include all pertinent contact details of your business, including email, contact number, address, and social media accounts.
Make sure to provide pertinent information and less fluff. Do not overwhelm your visitors with too much information. Keep your content clear, concise, and highly comprehensible.
5. Create Partnerships with Other Brands
Giving your money to a not-so-popular company is hard to most customers. If you want to build a good reputation among your target audience, it’s best to partner with other companies within your niche. You don’t need to partner with major brands. You can choose small to medium-scale companies to add a degree of dependability and trustworthiness to your own brand.
You can do this by highlighting partner companies and influencers you are closely working with. If you have multiple partnerships, it’s best to showcase them all. The more partners that you have, the faster you can build a good online reputation.
6. Deliver Outstanding Customer Support
You need to ensure customers full support before, during, and after their purchase from your site. Customers are more likely to return to your site if they experience excellent and sincere customer service first-hand.
One of the best ways to showcase relentless customer support to potential buyers is a live-chat feature that operates round-the-clock. This customer service tool will improve your conversion rates dramatically over time. If you do not have the resources or tools to offer 24.7 support, provide some type of support service that can attend to the needs of your customers during working hours.
7. Implement Automated Re-Selling for Replenishment
Single-purchase transactions are a good thing, but they can be problematic especially if your goal is to achieve a steady stream of income from your ecommerce site. If you want re-sales from customers, give them good reasons that will make them re-purchase from your online platform.
Find out if there is an opportunity to generate recurring sales. If you are selling beauty and hygiene products, you are aware that consumers will need to replenish their stash every 30 to 60 days. With this in mine, you may then automate and schedule emails to re-marker the items they purchased from your site.
You may also consider a subscription model, wherein customers automatically purchase products from your site on a monthly, bi-monthly, bi-annual, or annual basis.
8. Take Advantage of Multi-Purchase Deals
This is a traditional but highly effective marketing tactic in 2020. Offer customers a good deal that they cannot refuse like buy 2 for 1, buy 2 and get 1 free, and buy 2 for the price of 1 deals. By rolling out these offers, you will most likely enjoy an increase in sales, since customers think they are getting the best bang for the buck. Make sure to offer these deals on products that deliver an adequate margin to secure profits.
9. Provide Popular Payment Methods
Offer a wide variety of payment options on your ecommerce site as this strategy makes it easy for customers to complete a purchase without whipping out their credit cards. Apart from PayPal, other payment options to choose from include, Strip, Skrill, Apple Pay, Authorize.Net, and Google Checkout to name a few.
10. Exclusive Cross-Selling Technique
Cross-selling is an awesome way for online stores to boost their average order value. By offering complementary samples to consumers who are already on checkout, you can easily improve your bottom line.
The most common cross-sell tactic for online stores is the complementary cross-sell. In this case, you only need to position complementary products alongside items that are in a customer’s shopping cart. For example, a face mask as complementary cross-selling for a moisturizing cream.
Another great tactic is selling exclusive products that are only available when customers shop for a specific product. The fact that an item is only made available when you purchase a specific product makes it more appealing to customers.
11. Take Advantage of your Social Media Presence
Social media marketing is perhaps one of the best ways to connect with potential customers. From simple Facebook posts to creative Instagram ads, you can reel in potential buyers easily to your ecommerce site using your existing social media presence.
We recommend using tools such as Google Analytics if you wish to utilize social media platforms as your main marketing channels. These tools will help you track customer engagement and which platform yields the most traffic and conversions on your site.
12. Blog Marketing is Not Dead
A useful and search engine-optimized blog will create vast opportunities for your ecommerce site. Make sure to integrate relevant keywords on your posts so they rank higher in search engine results. Blogging is an excellent way to increase authority and solidify reputation in your chosen niche.
There are many SEO tools that you can use to identify crucial elements, including monthly search volume and keyword difficulty of terms. Use SEO tools to keep track of page views and use data from these tools for content ideation purposes, too.
13. Live Chat Engagement
Technology has made everything convenient and readily available for consumers. Of course, it’s difficult to compete with Amazon’s offerings of speedy order fulfillment. What you can do to increase your brand’s reliability is by setting up a live chat widget on your website. In this way, customers can directly ask questions and receive immediate answers from you or your staff. Regular engagement and communication between customers is an effective marketing strategy if you want to build more following and increase sales in the long run.
14. Contract Influencers to Blog About your Products
Reach out to influencers whose blogs are in line with your niche. For instance, if you are selling beauty products, you may need to look at top beauty bloggers and makeup gurus. Check out their blogs and its content, as well as the volume of engagements they have under the comments section.
When you contract bloggers, you need to provide them with free samples of your products. This is a priceless and valuable marketing idea as purchasing decisions are strongly influenced by reviews and recommendations from renowned bloggers.
15. Take Advantage of Facebook Live
Livestreaming on Facebook is one of the latest marketing trends that seem to generate high conversions for online shops. You can conduct live marketing on Facebook, where you can livestream the sale of products and guarantee instant sales in real time. The good thing about Facebook Live marketing is that you don’t need fancy equipment for shooting. So long as you have a smartphone connected to the Internet, you can market your products and services to a wider audience.
Expect fierce competition when you decide to take your business online. Starting an eCommerce shop is never easy, but we guarantee success if you follow the creative marketing ideas that we have listed above. Take advantage of free marketing tools and don’t grow tired in trying out these trends to see which tips suit your brand and deliver slow but consistent growth for your company.