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Color Psychology and How to Use It in Ecommerce

Color is a universal form of content. This makes color psychology especially important since it enables this universal content to be immediately communicated with viewers’ subconscious thoughts.

Visuals are important to the majority of people, and your consumers are no exception. They may not notice your store’s color scheme or the exact red tint of the call-to-action button you’ve spent weeks selecting, but their subconscious is constantly at work. And color takes the cake in this case.

Customers only need 90 seconds to form an opinion about you and your product. This is especially true for online shopping, because shoppers are unable to use their other senses to make a selection. Furthermore, up to 90% of this evaluation is based solely on color.

You can interact directly with the subconscious mind of buyers and influence their buying decision by using the right color at the right time. As a result, color can help modify customer decisions in your favor, resulting in a significant increase in revenue.

In this post, we’ll look at how to make the most of color in eCommerce and reap its benefits.

How Do Color Psychology Influence Buyer’s Emotions?

color psychology use ecommerce emotion

Consumers prioritize visual appeal and color over all other criteria when shopping, with 85% citing color as the key reason for purchasing a specific project. When was the last time you heard of someone buying a car and not caring what color it was?

Color is the most common way we identify brands. The use of color in branding boosts brand recognition in 80% of customers. Color is also culturally specific, and the same color might have completely different connotations in two cultures.

The following colors elicit specific feelings in North American e-commerce shoppers:

1. Red

Red is a primordial color that evokes a sense of urgency, which is why it’s so popular with clearance deals. This color is great for impulse buys and looks well with brands like Coca-Cola and Target.

2. Orange

Orange is a bold color that works well for calls to action like subscribe, purchase, or sell. At the same time, this color instills confidence in the consumer.

3. Yellow

This color is commonly used to attract the attention of window shoppers since it is optimistic and youthful. Yellow conjures up images of clarity and warmth. McDonalds and IKEA, for example, both employ yellow to make customers happy when they see and think of their brands.

4. Green

This is the greatest hue to choose when you want to relax, and it’s linked to money, nature, and health. Green is the easiest color for the eyes to process, therefore it’s often utilized to help buyers relax.

5. Blue

Blue is a soothing color that is utilized to induce feelings of trust and security in buyers. For this reason, many banks and corporations like to use this color.

6. Purple

Purple is a creative and wise color that is employed in shopping as a calming hue. This color is frequently associated with creativity and imagination, and it is particularly useful in persuading buyers that a product is luxurious or creative.

7. Gray

For good reason, gray is the color that comes to mind when we think of technology. This color is far from boring, and it may be used to represent neutrality, ingenuity, and knowledge.

8. Black

Black can be a terrific hue to employ for E-commerce professionals trying to sell to a more affluent audience. This is a strong color that can elicit a variety of emotional responses.

9. Pink

Because of its feminine appeal, this is the most commonly utilized hue to promote to women and girls. This color is used to convey a sense of tranquility and tenderness.

Color in eCommerce and Branding

color psychology use ecommerce color brand

Color enhances brand recognition by 80%, which correlates with consumer confidence. But how do you make the most of it?

Look into the Competition

When it comes to color selection, it’s never a bad idea to keep an eye on what the competition is doing. When you’re starting from the ground up, you have the option of either connecting with the entire industry or standing out. If all of your competitors’ logos are orange, for example, it might be advantageous to choose purple just to stand out. Choosing a color that is representative of your industry, at the same time, instantly associates your company with the entire industry. It is entirely up to you to choose which path to take.

Remember that anyone can access the internet’s vast repository of ideas. Granted, not all of the suggestions are viable or even nearly decent, but there is always something to learn. If you’re beginning something new, rebranding, or just seeking some beneficial advice, examples can help. There are numerous sites that neatly display the best and worst of website design, but you are likely to encounter many examples of the good, poor, and ugly on a daily basis. Here are a few that we’ve lately spotted.

Know Your Audience

color psychology use ecommerce know your audience

Like any other marketing plan, you must first consider your product and the audience to whom you are selling, and color is a crucial aspect of your brand personality.

Customers have been shown to consider whether your goods match your branding – the colors you choose must represent what you’re selling. If your major target audience is organic foodies, then green or brown is the way to go, however highlighter pink wouldn’t make sense and would seem odd.

Color perception in different cultures should be taken into account as well. Germany, for example, is one of Europe’s largest ecommerce markets, so it’s a fantastic location to start. However, although the majority of the Western world associates yellow with summer enjoyment, Germans link yellow with envy.

Wrapping Up

In eCommerce, color psychology marketing and branding are critical. And, when used correctly in your eCommerce business, it may significantly enhance brand recognition and revenue.

Choosing the proper color scheme for your company is based on a number of elements, not just one or two. The psychological impacts of color are the most important consideration.

And, with the proper application of color psychology, it is possible to enhance sales, engagement, recognition, and other benefits.

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