writing good product descriptions ecommerce store

8 Tips for Writing Good Product Description for Ecommerce

A product description can make or break a sale. Just by improving your product description for your ecomerce store, it can help to improve your conversion rates and make your campaign from loss to profit.

It’s important to have well-written, accurate product descriptions. Your audience will use these descriptions to decide whether or not to purchase your products, so it’s important to take the time to ensure that they are clear, concise, and informative. Here are a few tips to help you write great product descriptions for your audiences.

1. Write For Your Audience

Know your audience. It’s important to understand who you are writing for before you start writing. What are their needs and wants? What is their level of knowledge about the product? Answering these questions will help you tailor your description to them.

For example, if you’re selling luxury items, you’ll want to use language that is chic and elegant. On the other hand, if you’re targeting a younger audience, you’ll want to use language that is more upbeat and lively.

2. Provide All Relevant Information

Product descriptions should provide information about what the product does, how it can be used, and how it differentiates from other similar products.

For example, if you are selling a phone case, your customer wants to know the quality used, how much it weighs, and whether it is waterproof, and the size. Think from the point of view when you are about to purchase to product, what would you like to know before you buy it.

3. Highlight the Benefits

When writing your product descriptions, focus on the benefits of the product rather than the features. Customers want to know how your product will make their life better, so make sure to highlight that in your description. Be unique and don’t copy and paste product descriptions from other stores or websites. Not only is this bad for SEO, but it may get your Shopify store banned once your competitor filed a DMCA on your Shopify store.

5. Use Relevant Keywords

Including relevant keywords in your product descriptions can help improve your SEO and get your visitors from Google. Identify the main keywords people will search for your product and add it in your product descriptions. Use relevant keywords and longtail keywords throughout your product descriptions.

However, don’t go overboard–too many keywords will make your descriptions sound spammy and could get you penalized by Google.

6. Include Eye-catching Images & Videos

Including eye-catching images and videos can help to engage potential buyers and give them a better sense of what they’re purchasing. Images, in particular, can be very helpful in giving buyers a clear idea of what an item looks like. If you’re selling a piece of furniture, for example, including photos from multiple angles can give buyers a better understanding of the size and shape of the piece.

Images should be clear and high-quality to build trust with buyers. Using low-quality images turn buyers off and reduce your conversion rate. So be sure to find high-quality images or find a professional photographer to shoot your product.

Videos are useful for selling something that’s difficult to describe in words. A short video that demonstrates how to use a product can be very helpful for potential buyers. In general, rich media can be a great way to give potential buyers more information about an item and help them make a decision.

7. Convince with Social Proof

Social proof is important for new e-commerce stores as it builds trust to your brand. Showing potential buyers that others have already made the same purchase can be an incredibly persuasive way to encourage them to do the same. This is because social proof helps to alleviate some of the buyer’s concerns by providing reassurance that the product is worth the investment.

You can add social proof on your homepage or add a review app on your product page to generate social proof.

8. Keep it Short and Clear

When it comes to writing product descriptions, less is definitely more. Potential customers don’t want to wade through a wall of text; they want to get the information they need quickly and easily. Use simple and clear writing to get your point across without beating around the bush.

9. Learn to Write From the Pros

If you are stuck on how to start your product descriptions, one great tip we have for you is to look at similar products on Amazon or your competitor stores to see how they craft their descriptions. Write something similar for your product and tweak it from there.

10. Use Power Words to Sell

When you’re selling a product, it’s important to use language that will grab people’s attention and make them want to buy what you’re selling. This is where power words come in. Power words are words that pack a lot of emotion and convey positive messages. They can be used to highlight the features of your product, and they can also help to increase urgency and encourage people to take action.

Some examples of power words that you could use in your product description include: amazing, terrific, outstanding, fabulous, incredible, and wonderful. So, next time you’re writing a product description, be sure to use some power words to help boost sales.

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