Having social media like Instagram for your ecommerce store is more important than before. Instagram helps to increase your reach and improve engagement with your followers. It helps you sell and reach out to users on Instagram and drive more sales. Influencers on Instagram can also help raise brand awareness and show your customers what life is like with your products.
Are you still not convinced?
Then let me give you eight reasons why you need Instagram for your ecommerce store:
1. Reach out with Instagram influencers
The first reason why you need Instagram for your ecommerce store is that you can use it for advertising your product.
The popularity of social media stars in influencer marketing has increased in recent years. Influencer marketing is a powerful tool, and you need to use one if you want to be successful.
There are many ways to advertise on Instagram. One way to get your message out there is by using Instagram influencers.
Instagram influencers often have thousands of followers and they have the ability to influence their fans to buy.
Ecommerce stores can use an influencer’s large audience to promote their product. If an ecommerce store is looking for help in getting more attention, it can enlist the help of an influencer.
Instagram influencers can help build trust with your customers.
Selecting the right influencer is critical to the success of your campaign. If you choose the wrong one, your campaign will not be successful. One of the biggest benefits of using Instagram influencers is that you don’t need a lot of followers yourself to reach a large audience. Instead, use the influencer’s reach to introduce your product to an audience.
2. Become more credible as a business
Building trust is key to any successful online business. People are more likely to believe what you have to say if you are actively participating in social media.
Let’s go back to the previous discussion. If you’ve just been mentioned by an influencer, congratulations! Their voice carries a lot of weight, and their followers will likely be interested in what they have to say.
In this case, it is important to have an active Instagram page.
By leaving a good impression to your customers on your Instagram page can help convert them to your loyal customers.
3. Get organic traffic to your store
Instagram is a great way to get free and organic traffic to your store. Setting up your business can be relatively easy, and once you’re there, you can easily promote your products.
Your posts will be seen by your followers and other Instagram users. For example, your post might end up on the explore page if it gains traction. If you share your content with others, those who don’t follow you will still be able to see it. It’s also possible for others to share your post with their friends, which can result in more traffic.
4. Sell directly on Instagram using the built-in shop
Nowadays, creating an Instagram account is an important way for businesses to market themselves. Especially for ecommerce stores, it can help to connect with customers and build relationships.
You can browse through your store’s products and collections on Instagram using Instagram Shops. They will purchase items from shops that offer checkout within the app. Yes, people can purchase your products directly from the Instagram app!
Businesses in the US can currently only use the in-app checkout option. It’s important to make it easy for shoppers to buy from you. If it takes too long or someone can’t figure it out, they will often give up on their checkout.
With Instagram Shops, you can purchase products without leaving the platform and stay connected to the app you love.
5. Create ads linked to your Instagram page
If you’re using Facebook Ads, you’ll likely be aware that Facebook also owns Instagram. To get the most out of your Instagram ads on Facebook, you will need to use Facebook’s Ads Manager.
To get the most from the Facebook Ads platform, it is essential to target your audience on Instagram. Targeting a larger audience will help to avoid ad fatigue.
Moreover, it will provide you another audience for testing. It may be that the results of your Facebook campaign will be even better than the ones you have been using so far. You’ll need an Instagram account to post your ads. Creating a profile and posting content is essential for maintaining credibility. Some people may check your profile to see if you are legit.
6. Engage with your fans
It is no secret that sharing photographs is a key part of Instagram marketing. When it comes to managing the Instagram page of your e-commerce store, this is your primary job.
Make connections with your followers and have thoughtful conversations. By engaging with your customers, you’ll make them feel like they know you well and have a relationship with you. This is real and meaningful engagement!
The best ecommerce stores are very active on social media and often host events or post stories about their products. One way to increase reader’s engagement in your stories is by using polls.
This is a great way to get readers involved in the story and to get their opinion on the characters and the plot. Live streaming events can be more engaging than regular video content.
For example, if you run an online jewelry store, you could hold a weekly live stream in which you showcase new products you’ll be selling. It is important to engage with your followers and to listen to what they have to say.
By doing this, you will better understand their needs and problems. They can give you feedback on ways to make your ecommerce store even better.
7. Word-of-mouth marketing
You should get an Instagram account to promote your ecommerce store through word-of-mouth marketing.
In my opinion, word-of-mouth marketing is one of the most effective marketing strategies there is. It happens when someone is so excited about your product that they tell it to someone else.
If you have a good Instagram profile and a great product, you’ll likely find success with it too. Instagram users can take pictures of your product and post them on their accounts, tagging you. Word-of-mouth marketing on Instagram is even more effective than traditional marketing methods.
When someone tells about your store in person, it is only heard by a single person. Your product can be seen by all of your followers when someone posts a picture with it on Instagram. In some cases, it can be seen by thousands of people.
Basically, this is like a free shout-out from an Instagram influencer!
Did you know that 87% of people say that an influencer inspired them to buy? To make your word of mouth marketing effect even more potent, create a hashtag for your brand.
Creating a hashtag for your brand can create a community of fans who can post content about your products. Overall, the campaign has had a positive impact on your brand awareness.
8. Link to your products with shoppable posts in Instagram
Instagram’s shoppable posts are available when you connect your Instagram account to your Facebook catalog. From your Instagram posts, you can direct your customers to your website. This reduces the friction for them to purchase and make it easy for shoppers to buy from your Instagram account!
In the end, it seems that there are plenty of reasons to get an Instagram account for your ecommerce store.
Instagram is a great marketing tool for ecommerce stores in any niche. From pet stores to jewelry stores, it’s a great way to attract new customers. If you’re not already on Instagram, you’re missing out on a great way to connect with potential customers and increase your brand awareness.
No matter what your ecommerce store is starting out as you should be able to create an Instagram account. Since everyone has a smartphone these days, it’s straightforward to take photos of your products and post them to Instagram.
After considering all of the reasons why you should have an Instagram account for your ecommerce store, are you now convinced that it is a necessary tool?